Maison Edit — Strategic Advisory
Maison Edit is a boutique strategic advisory practice helping startups and growing companies create clarity, align their teams and turn strategic priorities into actionable plans.
Clear direction. Stronger alignment. Confident execution.
About
After more than a decade at Accenture as a Technology Delivery Manager, I founded Maison Edit to create a more personal and focused approach to strategic advisory.
Throughout my career, I have worked at the intersection of leadership, technology, operations and execution. I have helped teams navigate complexity, align stakeholders and move large initiatives forward.
Maison Edit brings this experience to startups and medium-sized companies that need a trusted partner to help shape the direction, build the structure and support the journey from planning to delivery.
I created Maison Edit to work more closely with the clients I believe in, develop long-term relationships and focus on industries that inspire me, including fashion, beauty, lifestyle, retail and commerce.
“Strategy creates direction. Structure creates momentum. Execution creates results.”
Services
Helping leadership teams create clarity, alignment and momentum around high-priority initiatives.
A shared direction, clear ownership and an actionable path forward.
Supporting companies as they explore new markets, develop growth opportunities and prepare for expansion.
A focused growth strategy supported by clear priorities, decisions and execution steps.
Helping companies identify, evaluate and structure partnerships that support their long-term goals.
Partnership opportunities that are strategically relevant, clearly structured and ready to activate.
The Maison Edit Method
Every client and project is different, but the methodology remains consistent. Maison Edit uses a three-phase approach to understand the current reality, define the future direction and create a practical path to implementation.
Map the AS-IS
We begin by understanding the current business, priorities, challenges, operating environment and stakeholder perspectives.
Activities
Deliverables
Build the TO-BE
We connect the insights, people and priorities to define the future direction and the structure required to achieve it.
Activities
Deliverables
Turn the plan into action
We translate the strategy into a practical implementation plan and provide the level of delivery support the client needs.
Activities
Deliverables
The duration of the Deliver phase depends on the scale of the implementation, the number of workstreams and the level of support required within the client organisation.
How We Can Work Together
Best for
A clearly defined challenge, opportunity or strategic initiative.
A focused engagement with an agreed scope, timeline, deliverables and project fee.
Typical duration
Approximately 4–12 weeks, depending on complexity.
Use cases
Best for
Companies that need ongoing strategic support and access to a trusted advisor.
A monthly engagement providing continuous strategic guidance, decision support and structured follow-through.
Typical duration
Usually 3–12 months.
Use cases
Best for
Targeted advice, workshops or support on a specific issue.
Flexible advisory support charged at an hourly or daily consulting rate.
Typical duration
From a single session to a short series of working sessions.
Use cases
The most suitable engagement model is selected based on the scope, desired outcomes, urgency and level of implementation support required.
Timelines
Project timelines vary according to the client's needs. Below are three indicative shapes of engagement.
01
Focused Advisory Sprint
2–4 weeks
02
Strategy & Roadmap Project
6–12 weeks
03
Strategy & Implementation Support
3–12+ months
Timelines are indicative and will be confirmed after the initial discovery conversation. The final duration depends on scope, stakeholder availability, project complexity and the level of delivery support required.
Example Engagements
These are representative examples of engagement shapes, not completed client case studies.
Example 01
Business & Market Growth
A growing fashion, beauty or lifestyle brand is preparing to enter a new European market but needs clarity on where to launch, how to position the offer and what capabilities are required.
Maison Edit support
Indicative outcomes
8–12 weeks for strategy and roadmap development, followed by optional implementation support.
Example 02
Leadership Initiatives
A medium-sized company is experiencing growth, but internal processes, responsibilities and decision-making structures have not evolved at the same pace.
Maison Edit support
Indicative outcomes
6–10 weeks for assessment and design, with optional 3–6 month implementation support.
Example 03
Strategy & Execution
A dairy company wants to implement a new technology solution to improve visibility, efficiency or operational performance, but needs support connecting business objectives, technology requirements and implementation plan.
Maison Edit support
Indicative outcomes
10–16 weeks for discovery, solution definition and planning, followed by implementation support.
Why Maison Edit
01
Recommendations are designed to be implemented, not left in a presentation.
02
Complex challenges are translated into clear priorities, ownership and next steps.
03
Every engagement is tailored to the client's business, team and stage of growth.
04
The goal is to become a trusted partner who understands both strategic ambition and operational reality.
Who We Work With
You may already know where you want to go. Maison Edit helps create the structure, alignment and plan to get there.
Let's Talk
Whether you are exploring a new market, leading a strategic initiative or building the structure for your next stage of growth, the first step is a conversation.